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Facebook Targeting Options to Include in Your Local Media Campaign
Consider your Facebook advertising strategy and targeting options before placing your next local media campaign, to maximize effectiveness and ROI. Facebook continues to update their advertising...
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How Market Differences Affect Your Local Media Campaign
If you are a retailer with multiple locations across multiple markets, you may need to do some market research before finalizing your local media plans. You might think that because two markets are...
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3 Ways to Reach the Hispanic Market with Your Local Media Campaign
Reaching the Hispanic audience with your local media campaign can seem overwhelming, but properly doing so can create a new and loyal customer base. While we’re told and often acknowledge the Hispanic...
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7 Local Media Tactics to Consider for a B2B Campaign
Finding the right mix of local media tactics for a B2B product can seem a little challenging, but there are several highly targeted ways to reach your niche audience. If you are advertising a product...
View ArticleNurturing Your New Store’s Niche Market
Knowing your niche market is like hitting a bullseye. You just can’t score any better. As storeowners, the goal of every marketing campaign should be targeting your niche market, becoming familiar with...
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